Not all clays are created equal and rhassoul clay differs from others in its unique composition. Whilst it is extremely absorbent and great for cleansing skin it is moisturizing as well.
Many clays are known to strip oil from the skin but treatment with rhassoul clay leaves skin buttery soft.
Rhassoul clay also has the advantage of its Moroccan pedigree which is hugely appealing to today’s consumer – along with the rise in profile of all things North African. The clay is mined from the Atlas Mountain region and only clay produced from there can bear the name rhassoul.
For the consumer, Morocco is currently very desirable with its associations of a romantic and ancient exotic culture and a hippy ethic. Moroccan art, furnishings, lifestyle and food are all highly attractive – especially to North Europeans.
The use of Rhassoul clay in formulations taps into those associations and can be used as part of the marketing story for the product.
Rhassoul is a pinkish beige coloured volcanic clay of a smectic or swelling type. Mined from the volcanic rock under the foothills of the Atlas Mountain range – it is packed with minerals including: silica, magnesium, iron, calcium potassium and sodium.
Its high mineral content means it is extremely effective as a detox treatment – replacing compounds such as toxic metals and oily compounds through a process of ion exchange. At the same time the clay gently buffs and polishes the skin producing an immediate and noticeable improvement in smoothness and tone which has been verified in test conditions.
In Arabic ‘rhassoul’ means ‘the matter which washes’ and the clay has been used as a soap, shampoo and skin conditioner for more than a thousand years. Not surprisingly – rhassoul clay treatments now feature in some of the swankiest spas in the world.
Rhassoul clay is completely non-irritating to skin and scalp and can be used as an excellent treatment for hair or skin where it cleanses without removing protective sebum.
In hair care treatments, rhassoul clay will enhance volume and add gloss and shine without excess oil. Used as a hair cleanser or treatment over time it can reduce the need for frequent hair washing and is very effective in anti dandruff shampoos or hair care for greasy hair.
As it is able to absorb excess oil and grease rhassoul clay is effective in the treatment of skin blemishes especially blackheads and whiteheads and is ideal used as part of a natural acne treatment range of products.
The properties of this unique clay make it a superb choice for cosmetic scientists and dermatologists seeking naturally active hair or skin care ingredients. Its range of applications is extremely wide – shampoos, soaps, body washes, hair and face masks, exfoliants, body polishers, wraps – and it offers efficacy based on generations of testimony from popular use.
Rhassoul clay is a completely natural product with a great marketing story which offers the consumer something of the boho glamour of Morocco for comparatively little outlay.