Natural beauty with healing powers

Famed for its skin saving anti wrinkle properties and beautiful in its natural form, Echinacea is a superb natural active in any skin care range.

Echinacea also has a lovely marketing story to tell with many centuries of use in herbalistic remedies and medicinal potions.

The consumer is familiar with Echinacea in its alternative medicine guise as an antioxidant booster and guard against the common cold.

Increasingly well known as a statuesque garden plant in fashionable prarie-style planting schemes Echinacea’s wild natural beauty is much more easily recognizable now than would have been the case even five or ten years ago.

The natural habitat of Echinacea both angustifolia and Echinacea purpurea is North America west of Ohio where it mingles en masse with tall grasses and other native prarie plants.

The distinctive shape of the Echinacea flower head adds to its marketing appeal and has – over the years – given rise to its many common names of which coneflower is probably the most well known.

Echinacea has an increasing role as a natural active ingredient in anti aging skin care. Independent clinical studies have shown that echinacea helps promote cell renewal.

The dried roots and rhizomes are the parts used for medicinal purposes and the active extracts include: inulin, inuloid, sucrose, vulose, betaine, two phytosterols and fatty acids.

The main medical use of Echinacea is in raising the body’s resistance to infection and as a natural antiseptic. In homeopathic medicine Echinacea has been injected as a cure for haemorrhoids and in the past used as a treatment for diphtheria and fevers.

It is these anti inflammatory and antiseptic qualities which make Echinacea an excellent natural active in healing skin care – for example in creams, gels or lotions for acne or in natural ranges for oily skin.

As a natural ingredient, Echinacea has huge appeal to the customer and a great history of effective use.

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